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Trey Ditto, CEO

According to Trey, the PR Industry is broken. He started Ditto as an anti-PR firm, that puts clients first, doesn't bill by the hour, and empowers his staff to be the best PR people possible.

Trey started his career in the newsroom of the Associated Press in Dallas. He moved into political communications, working with the Governor of Texas and other statewide elected officials. Leaving Austin, Trey moved to Washington D.C. and became the Communications Director for a U.S. Congressman, who was the most televised Congressman during Trey's stint. Trey went on to become the deputy press secretary for U.S. Education Secretary Margaret Spellings, handling local and national media and external relations on K-12 and higher education issues.

Moving to New York City in 2007, Trey worked with some of the most influential and respected leaders and companies in almost every industry, to include TIME 100, Nelson Mandela, Oliver Stone, Lionsgate Films, Roadside Attractions, Tribeca Film Festival, the documentaries I.O.U.S.A. and American Made Movie, the Peter G. Peterson Foundation, Bank of America, Deloitte, The Hartford, Microsoft, Intrepid Fallen Heroes Fund and ServiceNation, to name a few. From providing strategic communications counsel to implementing communications campaigns, Trey created a following of clients who appreciated the fact that he understood their communications needs and delivered the results he promised.

Trey regularly appears on national television talking about communications and messaging issues and currently lives in Brooklyn with his wife Natalia and their tiny, adorable dog, Loki.


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Steven Melfi, Vice President

Before joining Team Ditto, Steven was an Account Director at Affect, a B2B communications agency that focused on technology and professional services clients. Prior to Affect, Steven was a Manager in the Corporate and Public Affairs & Crisis Practices at Burson-Marsteller, where he specialized in connecting B2B companies with relevant stakeholders through traditional and digital channels. He was a trusted advisor to clients, providing counsel on a range of issues including litigation, product recalls, thought leadership and executive positioning. He also worked for Robinson Lerer & Montgomery developing and executing crisis communications programs for clients in financial services, healthcare and technology. 

Steven provides clients with strategic insight and guidance for maintaining sound corporate profiles and managing reputational risk. Steven has a diverse communications skill set, having worked in crisis and corporate communications, investor relations, media relations and digital strategy. 

Steven holds a double major Bachelor of Arts degree in Political Science and Communications & Media Studies from Fordham University.


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Danielle Orsino, Associate Vice President

Danielle joined Team Ditto from Edelman’s New York technology practice, where she represented brands such as Canon U.S.A., Canon Business Process Services, Bose and GrubHub Seamless.

Danielle’s background includes work with B2B and B2C technology companies, where she has been responsible for securing media placements, and positioning executives as thought leaders through contributed articles, speaking engagements and awards. She has also represented a variety of clients in the New York metro area, from large medical practices and law firms to restaurants and nightclubs. In addition, she helped to organize numerous events in collaboration with elected officials, CEOs, professors, advocacy groups and other influencers.

She is a graduate of New York University with a Bachelor of Fine Arts degree and enjoys spending time with friends, reading, exercising and taking advantage of New York’s endless array of museums, theater and parks.


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Ali O'Leary, Associate vice president

Before joining the Ditto team, Ali was a director at FortyThree PR, a consumer technology agency in Santa Cruz, California where she developed and led various PR initiatives for both B2B and B2C clients. Prior to FortyThree, Ali worked at Edelman in the Silicon Valley for years where she focused on consumer technology and design on the Adobe and Pantone accounts.  

Ali has been in the public relations industry for years working on various PR and social media campaigns, reaching out to press, securing desk side meetings and coverage, working on contributed articles, spearheading surveys and handling events, awards and speaking opportunities. As a native Californian, she loves spending time at the beach and hiking as well as travel, art and anything that has to do with live music. Ali has a bachelor's degree in Marketing from Santa Clara University.


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Joanna Leis, Account director

Joanna brings nearly a decade of experience in public relations to her work at Ditto. Her expertise in media relations, social media, research, event planning, thought leadership, award entries and CSR have helped elevate awareness of social issues and clients’ reputations.  She’s a generalist that has worked across various industries including nonprofit, B2C, B2B, CPG, education, healthy lifestyle, beauty, arts, health, environment, hospitality, food, wine, telecommunications, information technology and publishing space. Before joining Team Ditto, Joanna was a Senior Account Executive at Finn Partners within the CSR & Social Impact Group working on clients such as Bloomberg Philanthropies, Viacom, Barnard College, Rather Prize (Dan Rather’s nonprofit), Babi Yar Holocaust Memorial, The Female Quotient, Verizon, and NOMORE.org.

In 2016, she was named one of the PRSA-New York Chapter’s inaugural “15 Under 35,” which recognizes the most inspired and inspiring young public relations talent in the New York metro area and as one of PR News’ Rising PR Stars 30 & Under, which recognizes the most promising young leaders of PR across the globe. She currently sits on the New York University’s School of Professional Studies Department of Programs in Business Alumni Board and serves on the Young Advisory Committee to the PRSA-NY Board of Directors.

Joanna received a M.S. in Public Relations and Corporate Communication from NYU. At the age of 20, she obtained a double B.A. in Sociology and Women Studies from SUNY Albany, graduating Magna Cum Laude and successfully completing SUNY Albany’s Project Renaissance Pre-Law Track Program.


Kendall Clark, Account Executive

Prior to Ditto, Kendall worked at Natixis Global Asset Management on the public relations team in Boston where she focused on supporting various PR initiatives for both Natixis and affiliate thought leaders and products. She worked closely with the U.S. and international teams to curated content for press releases, whitepapers and executive articles. While at Natixis, she helped produce content under the Durable Portfolio Construction Research Center and was involved in implementing marketing strategies to promote brand awareness and continuity between international offices.

Kendall holds a Bachelor of Arts degree in International Affairs and Sociology with a minor in Business Administration and Spanish from the University of New Hampshire. She is interested in foreign travel and languages, photography, writing and art. 


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Natalia Tsurikova Ditto, Marketing Director

Natalia joined Ditto from Copia Interactive LLC, an ed-tech startup, where she fostered and implemented strategic corporate and educational partnerships to include The Blaze and the Delilah digital book club verticals. She has 6 years of experience working in the communications field both in-house and at agencies to include Rubenstein Associates and Tractenberg & Co. She has worked with a range of lifestyle and non-profit clients to include Amazon.com, Cartier's CSR initiatives, Diesel Fragrances, Harry Slatkin, St. Jude Children's Research Hospital, and The Doe Fund. Natalia graduated from Drexel University with a BA in Corporate Communication and Business Administration.

Natalia lives in Williamsburg with her husband and her dog Loki. In her spare time she enjoys traveling the world, photography, live music, concerts, and DJ school, and spending time with family and friends.


Lisa Langsdorf, Tech PR Specialist

Lisa is a highly skilled public relations professional who focuses on developing and driving PR programs for companies that range in size, from start up to public.  She specializes in planning, messaging, writing and media relations for b2b and b2c technology companies. She has driven several large scale PR campaigns for companies that include: About.com/New York Times Company, Fusion-io, Lookout Mobile Security and Wickr. Lisa has a degree in Journalism from Temple University.


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Chris Rice, CEO redBlazer

redBlazer has more than a decade of experience working for Fortune 100 companies. Most recently managing the digital presence of Samsung Electronics. While working at large tech companies, Chris Rice (President and CEO of redBlazer), noticed that teams of people worked on every digital detail which led to some of the highest trafficked websites in the industry.

What he also noticed was that many small businesses or startups that were trying to break into the industry did not have the resources or know how to enhance their digital presence. redBlazer set out to rectify this problem by using a client focused approach to truly understand the business and how to represent that passion in an ever-growing and ever-changing digital landscape. Clients can remain focused on the day-to- day operations and strategic thinking needed to grow, while redBlazer focusing on the digital needs in order to keep up.

They specialize in many digital areas: complete website redesigns, copywriting, photography, website management, search engine optimization (SEO), search engine marketing (SEM), product launches, campaign launches, and advertising campaigns.