Ditto PRGet To Know Get to Know Team Ditto: Jake Ciorciari

Get to Know Team Ditto: Jake Ciorciari

Read more about Jake Ciorciari. Jake has been working for Ditto for the past 6 months as an Account Director.

Getting To Know You

Where are you from?

East Rockaway, New York (Long Island). Now I live in North Williamsburg.

Can you tell me a little about your background?

I was born and raised in LI. I graduated from Tulane in 2013 with a major in political science and took a job on a campaign in NYC before starting at my first PR firm. I worked at my previous agency for almost 5 years in corporate communications before Ditto. I love the Mets, Jets, Rangers, Chance the Rapper, naps, and yoga.

Who is your spirit animal and why?

A dog. They eat and sleep all day-truly a great life.

What would your ideal Sunday entail?

NFL RedZone and couch. Followed by a nice meal.

If you could have dinner with three people – dead or alive – who would you choose?

Barack Obama, Donald Trump, and Stormy Daniels. I mean how entertaining would that be?

What’s your favorite curse word?

Fuck-its so versatile.

How did you arrive in NYC/SF?

Moved here after college.

Last song you listened to on your phone?

Thank u, next (Ariana Grande)

If I wasn’t in PR, I’d be…

In politics. My first comms internship was as a communications intern on Obama’s 2012 campaign.

About your work at Ditto

What are some of the challenges you’ve encountered (and hopefully overcome) at Ditto?

I think the biggest challenge for me has been adjusting to how much busier I am on a day to day basis here at Ditto. Any given week means multiple announcements for clients-so I’m continuing working to improve on managing time and balancing clients, while also prioritizing creative thinking.

- When I get a big piece of coverage

Do you have a moment this year you are particularly proud of?

Hijacking the scooter news-cycle ahead of SF announcing the companies that won the applications process. I was able to get in front of reporters before the news and secured top tier coverage for Argo in USA Today, Mashable, CNET, and SF Chronicle.

How did you end up at Ditto? And why did you choose to work here?

You can read all about it in PR Week! For real though, switching jobs wasn’t even on my radar when I came to Ditto. When a recruiter reached out mentioning Williamsburg though it caught my interest. I checked out Ditto and it looked awesome so I met with Trey and Steven. We had a great meeting, and although I really liked my last job, I wanted to be part of a more collaborative groups where I had a bigger stake in the wins and losses.

How would you describe working at Ditto?

Challenging and rewarding. Every day is busy, but I also find the work and outcomes extremely rewarding. I truly feel like the team is all in trenches together and we root for each other. It’s the exact dynamic I was looking for.

What makes Ditto different than your past jobs?

Here at Ditto, we obviously have structures/roles on accounts, but it’s much more flat. You are given more freedom to jump in with ideas and take ownership of things. I think a lot of places say those things, but here we live it. The sense of collaboration here is contagious-we care about each other’s wins and keeping clients happy.

Bigger thoughts on life and career

How do you think the PR industry could improve?

I think agencies need to do a better job of grooming better PR people, which Ditto does a good job of. If PR people didn’t suck, reporters wouldn’t hate us so much and more of them would see us as a resource instead of a burden.

- When a client says thank you

What tips would you give someone on balancing work and personal time?

Work hard during work. I think at Ditto, I work a lot harder but I also work a lot smarter. I feel like at the end of most days I can disconnect (for the most part) because I feel good about what I did during the day and worked my ass off.

If you could go back in the time and give yourself advice before you walked into your very first job, what would you say?

Be patience and don’t get discouraged. I remember being so overwhelmed my first few months in PR and thinking I might not be able to do this. If you keep working, you will get it and it will get better. We all put high expectations on ourselves coming out of college (and in general), but it takes time and persistence.

Talk about the challenge of balancing priorities like results and outputs with less tangible work like creative thinking.

Here at Ditto, we obviously have structures/roles on accounts, but it’s much more flat. You are given more freedom to jump in with ideas and take ownership of things. I think a lot of places say those things, but here we live it. The sense of collaboration here is contagious-we care about each other’s wins and keeping clients happy.

In your opinion, what are the characteristics of a good boss?

Someone who roots for you, encourages you, and is genuinely invested in you. I think it’s pretty easy to tell when a boss actually cares about you and wants you to succeed, which makes all the difference.

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