Get to Know Team Ditto: Natalia Ditto
Read more about Natalia Ditto. Natalia has been working for Ditto for the past 5 years as our Operations Director.
Getting To Know You
Where are you from?
I’m originally from Moscow, Russia but grew up in Connecticut.
Can you tell me a little about your background?
My family and I moved from Russia in the 90s and settled in the suburbs about 2 hours outside NYC. There wasn’t much to do so I spent a lot of time reading and writing stories, which eventually lead me to major in Communications. I’m a Virgo so maybe that’s where the Business Administration concentration came from.
Who is your spirit animal and why?
A tortoise- a friendly plant eater but a bit of an introvert, and always wearing the same comfortable outfit.
What would your ideal Sunday entail?
Depends on my mood but definitely starting off with a big breakfast and going for a walk with my husband, baby, and dog. Catching up with friends, checking out an art exhibit, reading in the park.
If you could have dinner with three people – dead or alive – who would you choose?
That’s a really tough one…Jesus, Dolly Parton, and my grandfather.
What’s your favorite curse word?
Can’t choose just one, I’ve got an arsenal for every occasion.
How did you arrive in NYC/SF?
After I graduated from university, I immediately took a job at Rubenstein Associates as a PR assistant. Working there was a dream opportunity!
Last song you listened to on your phone?
Papa was a rodeo by the Magnetic Fields, I like to sing along in a really low voice.
If I wasn’t in PR, I’d be…
A home organization consultant.
About your work at Ditto
Do you have a moment this year you are particularly proud of?
In 2018 I had the pleasure of working with our software developer and a video producer to create some branding projects for the agency. One was our chatbot, which took many iterations and testing and ultimately became a tool that’s the first touchpoint for international leads. Another project was our first explainer video, which showcases our capabilities and gives viewers a glimpse of how we differ from other PR agencies.
How would you describe working at Ditto?
There’s an air of endless possibilities and the tactical support to achieve them. When I started working here 5 years ago I wasn’t sure what my place was going to be, but Trey has a way of seeing people’s strengths and nurturing them to grow into the role they’re meant for.
What are some of the challenges you’ve encountered (and hopefully overcome) at Ditto?
When I first started it was a challenge to begin formalizing and developing policies from scratch. We were truly a startup in every sense of the word so it took time to refine our policies and build an environment that’s the right combination of creative and vibrant but structured. Part of that process was taking lots and lots of honest anonymous feedback and being open and humble enough to take it, process it, and apply it.
Bigger thoughts on life and career
If you could go back in time and give yourself advice before your first job, what would you say?
I was a bit of know-it-all when I was younger. I would say to myself don’t be in such a hurry to get to the next thing and grow up. Pay close attention to every detail and absorb like a sponge. Learn as much as you can, even the skills you didn’t think you would use will come to serve you well. Find a mentor!
In your opinion, what are the characteristics of a good boss?
A good boss is someone who can both nurture and push. It’s like having a coach. A good boss cares about both people and results and knows when to prioritize them.
What makes for a positive work environment?
A supportive team of colleagues and management that all strive towards a common goal. Kindness, doing one’s personal best, and a willingness to learn are so important.