Ditto PRPractice Areas Fintech & Financial Services Fintech Media Snapshot – June 2019

Fintech Media Snapshot – June 2019

With so many sources of news and information, it’s hard to sift through the noise and keep up with quality coverage of fintech news — even for PR pros like us. So to help on this front, we’re creating monthly media snapshots that track industry mentions in top-tier mainstream, tech & startup, and trade outlets.

 

You can check out the June snapshot here. Each report is interactive. Clicking on specific data points will pull up coverage from that moment in time or outlet. 

 

Here are a few quick takeaways and highlights:

  • Outlet Breakdowns – Trades are easy; Mainstream and tech take work to get into.
    • There was a total of 753 mentions of fintech in the mainstream, tech and trade outlets we looked at.
      • 57.3% trade
      • 34.2% mainstream
      • 8.5% tech
  • Tech Press – There’s one above the rest.
    • TechCrunch dominates the fintech space making up 70% of coverage in tech press.

 


Methodology:

  • Timeframe – June 1-30, 2019
  • Mainstream Outlets – New York Times, Wall Street Journal, Financial Times, Bloomberg, CNBC, Forbes, Fortune, Quartz, Axios
  • Tech & Startup Outlets – TechCrunch, Fast Company, Wired, The Next Web, VentureBeat, The Verge
  • Trades Outlets – Finextra, PYMENTS, FinTech Futures, The Fintech Times, Bank Innovations
  • Keywords – fintech, fin-tech, challenger bank, neobank

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