People turn to CNBC, Bloomberg, Fox Business, The New York Times, The Wall Street Journal and their local newspaper to get their financial advice. In the past two years, Ditto Public Affairs has represented money management company STA Wealth Management, making its Chief Strategist, Lance Roberts, the “go to” person in the news for economic, market and financial advice. As a result, STA Wealth has seen its AUM grow immensely.
When we began with Lance and STA Wealth Management, they had no name recognition outside of Houston, but utilizing our financial and political media contacts, Lance quickly became a source on issues like job numbers, GDP reports, Federal Reserve news and other financial issues.
This is a sampling of where we have placed STA Wealth in June alone:
Fox Business’ “After the Bell” – Where should investors put their money to work?
CNBC’s “Worldwide Exchange” – Has the ECB waited too long?
Bloomberg’s BusinessWeek – Gold Bores Investors as Volatility Drops to 14-Month Low
Wall Street Journal – What to Watch for in Friday’s Employment Report
Los Angeles Times – Economy has recovered 8.7 million jobs lost in Great Recession
New York Post – Generous assumptions boost May jobs report
Not only is STA Wealth Management regularly in the news, but Ditto also manages the client’s social media and digital strategy (which we wrote about here), connecting its blog posts with top tier blogs like ZeroHedge, FT’s Alphaville, and RealClearPolitics, growing the clients social media following.
Companies hire Ditto as a business decision. They are looking to increase revenue, sales, membership, their customer-base, etc. If you are in the financial services industry, it’s critical people know about your company and through public relations.