Client: Abrams Fensterman, a law firm serving clients throughout the New York metropolitan area and specializing in areas such as health care law, mental health law, matrimonial and family law, corporate and securities law, and other areas.
Background: Team Ditto handles PR for Abrams Fensterman with the primary goal of promoting the wide breadth of knowledge possessed by its attorneys by securing opportunities for them to comment on the legal implications of current events. In addition, Team Ditto handles all inbound media inquiries and occasionally does proactive media outreach around especially high-profile cases.
Challenge: The primary challenge with Abrams Fensterman is cutting through the noise generated by the abundance of “legal experts” pitching the media to comment on current headlines. Team Ditto overcomes this challenge by jumping on breaking news as quickly as possible and offering reporters specific insights from Abrams Fensterman attorneys to demonstrate upfront the value they can offer.
Strategy: To achieve success with Abrams Fensterman, Team Ditto pitched insights from attorneys around current news hooks, including:
Celebrity Scandals: Team Ditto arranged interviews for Abrams Fensterman attorneys to discuss celebrity headlines such as Gwyneth Paltrow and Chris Martin’s divorce, the Stephen Case allegations and Justin Bieber’s downward spiral.
Employment Issues at High-Profile Companies: Most notably, Abrams Fensterman attorneys commented on the legal implications of the New York Jets being accused of underpaying cheerleaders, the union movement within the NCAA, and the NFL suspending Ray Rice.
School Shootings: An Abrams Fensterman attorney provided context and potential warning signs as the media disseminated the school shootings in Santa Barbara, CA, and Marysville, WA.
Results: As a result of Team Ditto’s continuously monitoring of relevant industries and jumping quickly on developing stories, Abrams Fensterman attorneys have been quoted in the Associated Press, Bloomberg, Wall Street Journal, USA Today, New York Daily News, New York Post, Washington Post, Fox News, Los Angeles Times, The New Yorker and scores of other influential outlets.