This week, our client Natixis Global Asset Management announced that the company will be providing a student loan repayment benefit for qualified employees. Natixis is among only 3% of companies in America to offer such a unique benefit. Vault.com a website that “provides in-dept intelligence on that it’s really like to work in an industry, company or profession” noticed the announcement and the amount of coverage that Natixis received this week, commenting in a recent blog post:
"Whoever is doing PR for Natixis Global Asset Management should get a holiday bonus: a new employment perk aimed at millennials has earned the firm more positive press this week than any HR-related story since that guy who set his firm's minimum wage at $70,000."
It’s always great when we’re able to secure coverage for around a client announcement. It’s even better when the media notes how much coverage there has been.