New Burger King Slogan Positions Brand to Reach Millennials - QSR magazine

The first TV spot from the campaign features young men at a convenience store attempting to trade a $1 Burger King hamburger for a lottery ticket. “It’s irreverent and suggests the Millennial lifestyle of defining your own identity,” says Leeann Leahy, president of The VIA Agency, a marketing consultancy based in Portland, Maine.