Reggie Watts And Greenpeace Want You, And Twitter, And Pinterest, To Create A Cleaner Internet

Along with The VIA Agency, Greenpeace has recruited comedian Reggie Watts to warn against the dangers of dirty clicking. The four spots featuring nature’s elements–animals, sun, water, and wind–along with Watts’s comic sensibility. Agency creatives wrote the scripts in Watts’s voice with enough room for him to improvise on set. “We wanted to give him a framework but then let him do his thing without holding him back,” Mary Hanifin, executive producer from The VIA Agency.