Stax

PROFESSIONAL + FINANCIAL SERVICES

Client:

Stax is a mid-sized global strategy consultancy providing clients with actionable answers based on deep research, analysis, and insight.

Background:

The company approached Ditto for help maximizing its thought leadership and increasing awareness of the firm and its team members.

Strategy:

Team Ditto met with and interviewed Stax’s management team regarding private equity and management consulting for a number of verticals including technology, healthcare, consumer/retail, industrial/transportation and education. Since many of Stax’s core clients are in specialized industries, Team Ditto created a byline and op-ed program that transformed the prior interviews and existing Stax research into articles for placement in targeted trade and industry publications widely read by Stax clients.

Team Ditto also conducted targeted outreach to industry beat reports at mainstream business publications, offering Stax’s management team as experts to discuss current events and trends across the various verticals and sectors.

Social and Digital Media: Beyond traditional communications, Team Ditto also initiated an online executive positioning program to ensure Stax’s leadership team were properly represented in both search results and social media. The online positioning effort included conducting an audit of existing Stax profiles to analyze messaging and providing recommendations for each member of the leadership team. Team Ditto also provided training and support to Stax’s leadership on how to utilize LinkedIn and other social media platforms for business development efforts.

Results:

During the first six months of the engagement, Team Ditto was able to secure 24 pieces of coverage in both mainstream (CNBC.com, Wall Street Journal, Good Day New York) and trade (CFO Magazine, Mergers & Acquisitions, American Banker) publications. Through conducting LinkedIn training sessions with Stax leadership, Ditto optimized Stax’s leadership team’s online accounts which are now being used as a driver for lead generation.

Kevin Thrailkill
stax