Team

Brooklyn.

Ditto was founded in Brooklyn over seven years ago under a simple notion: We get you media coverage that helps your business. What started in a coffee shop expanded to a co-working space and eventually into an actual, real office! And now, with a team of full-time, senior level PR professionals, Ditto Brooklyn delivers impactful, month-over-month results for a range of industries doing everything from speaking engagements to media relations to content creation.

San Francisco.

We always had clients in San Francisco, so in 2017 we figured we’d bring some East Coast attitude and hustle to the West Coast – where some of our competitors have grown too big and lost their touch. Since then, Ditto West has become one of the top PR firms in the Bay Area. We value relationships, we help clients solve problems and most importantly – we work harder and smarter than anyone else to get you results.

London.

We have a long history of helping international clients introduce themselves to the US. And now we’re taking our scrappy Brooklyn attitude across the pond, opening our first international office in London. From Shoreditch’s startup scene to the “no brown in town” professionals of the City, we feel right at home. With teams in London, Brooklyn and San Francisco, we can extend the day across multiple time zones and provide even more opportunities to support our clients.
CEO

TREY DITTO

Managing Director

KENDALL CLARK

Vice President

CAROLINE PRUETT

Vice President

MARGARET HUANG

Vice President

ANDREA SHERMAN

Associate Vice President

LESLIE ANKNEY

Associate Vice President

ANDREA CAPODILUPO

AlexDickel
Associate Vice President

ALEX DICKEL

MilvianPreitoHeadshot
Account Director

MILVIAN PRIETO

Account Director

SAM SHILLET

Anastasia
Senior Account Executive

ANASTASIA GOLOVINA

JaysonLynnHeadshot
Senior Account Executive

JAYSON LYNN

LexiWanglerHeadshot
Senior Account Executive

LEXI WANGLER

Ari
Senior Account Executive

ARI CHERNOFF

AdrianaBall
Senior Account Executive

ADRIANA BALL

Account Executive

HANNAH NOYES

Alex
Account Executive

ALEXANDRA PAGANO

WahajKhanHeadshot
Assistant Account Executive

WAHAJ KHAN

Operations

NATALIA TSURIKOVA DITTO

CEO

TREY DITTO

According to Trey, the PR Industry is broken, and he started Ditto as an anti-PR firm that puts clients first, results ahead of billable hours, only proposes work his team can succeed at and empowers his staff to be the best PR people in the industry.

Trey’s unique background as a reporter and a political communications operative put him in a position to be one of the top PR people in the industry.  He started his career as the sports editor of his college newspaper and went on to be a freelancer for the Associated Press. That quickly transitioned into a full-time job at the AP in Dallas, where at the age of 21 he was being published across the country.

Trey moved into political communications, working with the Governor of Texas and other statewide elected officials, as a Deputy Communications Director and Spanish Spokesperson (Yes, Trey is fluent in Spanish). Leaving Austin, Trey moved to Washington D.C. and became the Communications Director for a U.S. Congressman, who was the most televised Congressman during Trey’s stint. Trey went on to become the deputy press secretary for U.S. Education Secretary Margaret Spellings, handling local and national media and external relations on K-12 and higher education issues.

Moving to New York City in 2007, Trey quickly became trusted communications counsel to Fortune 100 companies, celebrities and film festivals, tech start-ups and entrepreneurs and companies looking to elevate their awareness Inside-the-Beltway. Clients included TIME 100, Nelson Mandela, Oliver Stone, Lionsgate Films, Roadside Attractions, Tribeca Film Festival, the documentaries I.O.U.S.A. and American Made Movie, the Peter G. Peterson Foundation, Former U.S. Comptroller General David Walker, Bank of America, Deloitte, The Hartford, Microsoft, Intrepid Fallen Heroes Fund and Natixis Global Asset Management – to name a few. From providing strategic communications counsel to implementing communications campaigns, Trey created a following of clients who appreciated the fact that he understood their communications needs and delivered the results he promised.

Simply put, Trey started Ditto based on what he didn’t like about PR, and has created a company where colleagues collaborate and work together and clients and results are put first.

When he’s not at the office, he’s at home in Brooklyn with his wife Natalia and their tiny, adorable dog, Loki. Or you may find him playing soccer (and trying not to get hurt) or traveling as much as possible before…the next stage of his family life soon happens.

Managing Director

KENDALL CLARK

Prior to Ditto, Kendall worked at Natixis Global Asset Management on the public relations team in Boston where she focused on supporting various PR initiatives for both Natixis and affiliate thought leaders and products. She worked closely with the U.S. and international teams to curated content for press releases, whitepapers and executive articles. While at Natixis, she helped produce content under the Durable Portfolio Construction Research Center and was involved in implementing marketing strategies to promote brand awareness and continuity between international offices.

Kendall holds a Bachelor of Arts degree in International Affairs and Sociology with a minor in Business Administration and Spanish from the University of New Hampshire. She is interested in foreign travel and languages, photography, writing and art.

Vice President

CAROLINE PRUETT

Prior to joining the Ditto team, Caroline was a supervisor at The OutCast Agency, a communications and marketing agency in San Francisco, where she partnered with companies, ranging from early-stage tech start-ups to well-established consumer brands, to develop and implement PR campaigns.

Before that, Caroline got her start at Strauss Media Strategies in DC, a broadcast public relations firm, where she worked with a wide array of cause-related and government clients. She was also a lead booker for the remote radio and TV operation at the Democratic National Convention in 2012.

Caroline has a degree in Government and Politics from the University of Maryland. She lives in the Bay Area but considers herself bicoastal as the East Coast will always feel like home. She loves cooking (and eating), football Sundays (go Cowboys!) and animals.

Vice President

MARGARET HUANG

Since the early dotcom days, Margaret has been working with companies to translate how technology impacts our everyday lives. With 20 plus years of communications experience at leading public relations agencies, in-house at innovative tech startups, and as a freelance consultant, Margaret has mastered the art and science of PR. She excels at crafting narratives and programs that elevate brands and drive business objectives. Her expertise spans early-stage startups to established brands across consumer and enterprise technology, arts & entertainment, travel/hospitality, and retail industries.

Margaret brings a wealth of knowledge to any communications assignment. Whether it’s fintech, pet-tech or real estate tech, cloud-based translation management or digital marketing platforms, she is well-versed in the industry and the media and influencers who cover it. Her client experience includes Silicon Valley’s original startup HP, premier professional network LinkedIn, ecommerce pioneer Nordstrom.com, outdoor company The North Face, and premium theater format company IMAX.

During her agency career, she worked at top global firms like Weber Shandwick and Ketchum, as well as scrappy tech boutiques (which grew into recognized, respected brands) like NRW and Atomic, where she built the consumer tech practice. After Atomic, Margaret was VP of Communications and PR at a fintech startup acquired by Intuit. As an independent consultant, Margaret provided clients with a full spectrum of communications services: from positioning platforms to compelling social media and content marketing campaigns to securing high-profile speaking opportunities and orchestrating industry, media and public events.

Margaret is a native Texan, who left her small town for the metropolis of Los Angeles. She studied at the University of Southern California Annenberg School for Communication and Journalism, where she earned a bachelor’s degree in Public Relations and Philosophy. At the end of the millennium, she moved to San Francisco to pursue a career in tech PR, and now calls the City by the Bay home.

Vice President

ANDREA SHERMAN

Andrea brings to Ditto more than a decade of public relations and global brand communications experience in the education technology and hospitality sectors. Prior to Ditto, she led media relations for an edtech PR agency, providing strategic direction, developing storylines, and securing coverage for clients. Previously, she headed PR and communications for a global education company later sold to Samsung, and she was a long-term PR consultant for Starwood Hotels & Resorts.

Earlier in her career, Andrea worked for CNN in New York City, where she line-produced her own daily show and field-produced segments for primetime broadcasts. She also taught journalism, broadcast journalism, and English for a number of years. Andrea earned a BA from University of Chicago and a MA from Columbia University.

Associate Vice President

LESLIE ANKNEY

Leslie has deep experience of the crypto landscape as a reporter, user, advisor, and promoter, covering blockchain tech, cryptocurrencies and their implications. Leslie is a content strategist, panelist, and respected resource on crypto exchanges, decentralization, and regulation.

Prior to joining Ditto, Leslie was a crypto journalist at Forbes.com and several other publications including crypto news site NullTX/The Merkle. She also led business development and content strategy as a consultant on ForbesCrypto.com and ran her own digital media company in New York. Leslie travels constantly and has lived in over a half-dozen countries. Leslie is a graduate of Portland State University with a M.Ed. in Mathematics. When she’s not helping clients at Ditto, you can find her contributing to the decentralized community as Crypto Leslie on Twitter.

Associate Vice President

ANDREA CAPODILUPO

Prior to Ditto, Andrea led the corporate communications and thought leadership team at Hawkins International where she focused on building the profiles of leaders in real estate, consumer tech, and hospitality. Before Hawkins, Andrea worked at Natixis Global Asset Management leading thought leadership content creation as well as outreach and strategy for various affiliates. Prior to Natixis, Andrea worked in Boston and abroad in sales and marketing, living in both Bologna and Ascoli Piceno, Italy.

Andrea holds a Bachelor of Arts degree from the University of New Hampshire with double majors in Political Science and Justice Studies and dual minors in Philosophy and Italian. She’s an avid reader, writer and speaks Italian in her free time. When she’s not working at Ditto, she’s riding her Citibike, practicing yoga or eating something-weird-but-probably-delicious in Queens. She is also a trained yoga and meditation teacher in Queens, NY.

Associate Vice President

ALEX DICKEL

Alex works with leading companies in enterprise and consumer technology to craft communications strategies that drive business success. After spending over a decade working in strategic PR for Fortune 500 companies and technology startups, Alex has developed close relationships and acquired a deep understanding of the media landscape, conducts thorough research and exercises creative thinking in service of impactful media results.

Prior to joining Ditto, Alex worked at a boutique agency in San Francisco driving media relations for cutting-edge technology startups in edtech, security, mobility and AI. He has also represented global brands including Chevron, Panasonic and Nokia, and worked closely with reporters to drive client coverage at print and broadcast outlets around the world, including the New York Times, Wall Street Journal, Wired, CNBC and CNN.

Alex began his career as a sports reporter in Los Angeles, and his editorial work on behalf of his clients can be found in outlets including Forbes, Axios and TechRepublic. Alex holds degrees in English Literature and Journalism from the University of Southern California.

Account Director

MILVIAN PRIETO

Milvian has a passion for all things consumer tech. She focuses on various media relations initiatives and has led announcements ranging from funding to product launches on a national and local level. At Ditto, she has works with education tech companies, coding bootcamps and consumer tech products. Prior to joining the team, Milvian started her career at RG Narrative, where she focused on PR initiatives and content creation for clients in the consumer, lifestyle and higher education space. Milvian holds a Bachelor’s degree in communications from Rider University. In her spare time, she runs an Instagram solely dedicated to pizza (@njpizzagirls).

Account Director

SAM SHILLET

Before joining Ditto, Sam worked at Group SJR as an editorial intern in Manhattan. There he focused on content creation and development for various Fortune 500 clients, while also working with creative teams on social media copy. Before Group SJR he worked two summers as a communications intern for the School of Visual Arts in Manhattan.  He was involved in promoting school events like gallery openings and securing coverage for lecture speakers. He also helped develop brand awareness for admissions by spearheading the college’s first Snapchat account.

Sam holds a Bachelor of Arts degree in History from Wesleyan University in Middletown, CT. There he played rugby and was also involved in booking talent for the annual Spring Fling concert. He is a huge sports fan and is interested in fashion, film, and music.

Senior Account Executive

ANASTASIA GOLOVINA

Anastasia is a PR specialist with extensive experience in financial and blockchain projects. Prior to joining Ditto, she managed communication for various blockchain and AI startups in Russia, Europe and the U.S. such as Bitfury, Waves, SingularityNET and others. Her specialties include media relations, event management, and community relations. Anastasia holds degrees in Journalism and Public Relations from Moscow State University and National Chengchi University in Taiwan. Anastasia speaks three languages, including Russian and Chinese and always looking to brush up her language skills over coffee. When she isn’t working, you can find her exploring artistic spots in Bushwick and mixing deep house playlists that she then plays in the office.

Senior Account Executive

JAYSON LYNN

Before Ditto, Jayson worked at Space Made Media, working on content creation for blockchain companies focused on supply-chain and enterprise implementation. Prior, he worked in the Festivals & Events industry in Orlando, Florida, leading the marketing and public relations for various events in the tourist capital of the world. Jayson began his public relations career in the music industry, where his passion for bootstrapped and grassroots strategies began. Most notably, he pitched the idea of promoting musicians on the homepage of the infamous torrent site, The Pirate Bay, and secured the first artist feature thereThis turned into the popular, long-running, The Promo Bay initiative.

Jayson holds an M.S. in Communications from Syracuse University and a B.A. in Political Sciences from the University of South Florida. In his free time, he can be found acting like a kid with his daughter, playing music, or watching soccer.

Senior Account Executive

LEXI WANGLER

Prior to joining Ditto, Lexi spent a year at Wachsman, where her client list included Emaar Property Group, eToro, Elixxir, Lukka, Hedera Hashgraph, Conductor, Beaxy, Props by YouNow, NEM, and more.
After graduating from Loyola University New Orleans, Lexi moved to New York in 2014, where she completed two master’s degrees at The New School. A book publishing veteran and former literary agent, she has worked with many award-winning novelists, journalists, historians and poets.
In between practicing Bikram yoga and enjoying live music, she is working on her first novel. Lexi splits her time between Brooklyn and London.
Senior Account Executive

ARI CHERNOFF

Prior to Ditto, Ari handled media relations at ShapeShift, a crypto-to-crypto trading platform where he worked out of Denver, Colorado. During his two and a half years at the company, he secured placements in prominent publications like Forbes, Bloomberg, and Fortune. He would often ghost write for executives, create and implement strategies for product launches, and was one of the ShapeShift teams main writers.

Ari holds a Bachelor of Science degree from Temple University in Philadelphia, where he majored in Tourism and Hospitality Management. While at university, he focused on building global competency. He worked for the largest foreign direct investment practice in Asia out of Beijing, worked at a guesthouse in the foothills of the Himalaya in India, and studied French language at a university in Lyon. He’s an avid reader, writer, climber, and runner.

Senior Account Executive

ADRIANA BALL

 

Adriana is a Public Relations specialist with extensive media relations experience. Prior to joining Ditto, she managed PR efforts at a New York City-based agency for a wide range of clients including Fosun, Vocon, The Nathan’s Famous Hot Dog-Eating Contest, The Boy Scouts of America, among a number of legal and real estate clients. In her experience, she has developed notable relationships with top-tier local and national reporters in various industries.

Account Executive

HANNAH NOYES

Prior to working at Ditto, Hannah worked in the House of Representatives as a staff assistant on the Committee on Transportation and Infrastructure. Hannah arranged hearings and meetings, serving as a first point of contact between member’s offices and the Committee. Hannah assisted with research and writing policy briefs.

Hannah graduated from the University of Pennsylvania with a double major in Political Science and Classical Studies. Hannah was a writer for the Daily Pennsylvanian and 34th Street Magazine.

In her free time, Hannah enjoys playing tennis, cooking extravagant meals and reading as much as possible.

Account Executive

ALEXANDRA PAGANO

Prior to joining Ditto, Alexandra gained experience in a combination of Sales and Marketing roles. Her career kicked off right here in New York, where her high school Summer internship eventually turned into a full time Sales role for the New York Yankees. Looking to make a career change, Alexandra moved back to her hometown in South Florida to pursue an in-house Marketing role for an up and coming fast-casual dining franchise, BurgerFi, which now has over 100 locations nationwide. Expansion eventually led her back to the city, to continue her career in Marketing and Public Relations on the agency side.

Alexandra holds a degree in Communications and Marketing from Drexel University. In her free time you can catch her exploring every coffee shop in Brooklyn, knocking out a workout class, or sneaking back to the sunshine state for a weekend getaway.

Assistant Account Executive

WAHAJ KHAN

Starting his career in Radio, Wahaj quickly found a love and passion for PR. Prior to Ditto he worked with Sound Vision, a nonprofit organization, where he had the opportunity to work on campaigns for various human rights causes affecting Muslim minority communities, such as Uighurs, Rohingyas, and Kashmiris. Later on, Wahaj interned at Greentarget Global Group and Dittoe PR (with an -e-). These internships allowed Wahaj to enhance his skills in creating relationships with media and clients, which included Fortune 500 companies to startups.

Wahaj holds a Bachelor of Arts degree in Journalism from DePaul University. In his free time, you can find him listening to his favorite artist J.Cole and rooting on his dear Chicago Bulls and Bears. In the next few months, Wahaj will begin spending most of his time attending to his soon to be born twin daughters.

Operations

NATALIA TSURIKOVA DITTO

Natalia joined Ditto from Copia Interactive, an ed-tech startup, where she fostered and maintained strategic corporate and educational partnerships to include The Blaze and the Delilah digital book club verticals. She has 6 years of experience working in the communications field both in-house and at agencies to include Rubenstein Associates and Tractenberg & Co. She has worked with a range of lifestyle and non-profit clients to include Amazon.com, Cartier’s CSR initiatives, Diesel Fragrances, Harry Slatkin, St. Jude Children’s Research Hospital, and The Doe Fund.

Natalia graduated from Drexel University with a BA in Corporate Communication and Business Administration. She lives in Williamsburg with her husband and her dog Loki. In her spare time, she enjoys traveling the world, photography, live music, and spending time with family and friends.

team