Ditto was founded in Brooklyn over six years ago under a simple notion: We get you media coverage that helps your business. What started in a coffee shop expanded to a co-working space and eventually into an actual, real office! And now, with a team of full-time, senior level PR professionals, Ditto Brooklyn delivers impactful, month-over-month results for a range of industries doing everything from speaking engagements to media relations to content creation.
We always had clients in San Francisco, so we figured we’d bring some East Coast attitude and hustle to the West Coast – where some of our competitors have grown too big and lost their touch. Just under a year old, Ditto West has become one of the top PR firms in the Bay Area. We value relationships, we help clients solve problems and most importantly – we work harder and smarter than anyone else to get you results.
According to Trey, the PR Industry is broken, and he started Ditto as an anti-PR firm that puts clients first, results ahead of billable hours, only proposes work his team can succeed at and empowers his staff to be the best PR people in the industry.
Trey’s unique background as a reporter and a political communications operative put him in a position to be one of the top PR people in the industry. He started his career as the sports editor of his college newspaper and went on to be a freelancer for the Associated Press. That quickly transitioned into a full-time job at the AP in Dallas, where at the age of 21 he was being published across the country.
Trey moved into political communications, working with the Governor of Texas and other statewide elected officials, as a Deputy Communications Director and Spanish Spokesperson (Yes, Trey is fluent in Spanish). Leaving Austin, Trey moved to Washington D.C. and became the Communications Director for a U.S. Congressman, who was the most televised Congressman during Trey’s stint. Trey went on to become the deputy press secretary for U.S. Education Secretary Margaret Spellings, handling local and national media and external relations on K-12 and higher education issues.
Moving to New York City in 2007, Trey quickly became trusted communications counsel to Fortune 100 companies, celebrities and film festivals, tech start-ups and entrepreneurs and companies looking to elevate their awareness Inside-the-Beltway. Clients included TIME 100, Nelson Mandela, Oliver Stone, Lionsgate Films, Roadside Attractions, Tribeca Film Festival, the documentaries I.O.U.S.A. and American Made Movie, the Peter G. Peterson Foundation, Former U.S. Comptroller General David Walker, Bank of America, Deloitte, The Hartford, Microsoft, Intrepid Fallen Heroes Fund and Natixis Global Asset Management – to name a few. From providing strategic communications counsel to implementing communications campaigns, Trey created a following of clients who appreciated the fact that he understood their communications needs and delivered the results he promised.
Simply put, Trey started Ditto based on what he didn’t like about PR, and has created a company where colleagues collaborate and work together and clients and results are put first.
When he’s not at the office, he’s at home in Brooklyn with his wife Natalia and their tiny, adorable dog, Loki. Or you may find him playing soccer (and trying not to get hurt) or traveling as much as possible before…the next stage of his family life soon happens.
As a leading expert in corporate affairs and crisis communications, Mr. Rethmeier has spent over 17 years as a trusted advisor to many corporations and C-suite executives, private companies, coalitions and public officials with a talent in developing communication and marketing strategies to drive value and visibility while mitigating complex, high-risk situations during times of crises.
Blain has extensive experience in the White House, federal agencies and Capitol Hill, regulated industries and association management. Most recently, Blain was called upon to help lead the Senate confirmation process for General John Kelly who was sworn into office as Secretary of Homeland Security and now serves as chief of staff to the White House.
Before opening Ditto’s West Coast office, Blain was the Managing Director for Edelman’s Western Region crisis and risk practice and the firm’s lead for their Los Angeles corporate practice. Blain has also served in senior communication roles for the American Insurance Association and the U.S. Travel Association.
Mr. Rethmeier earlier served as special assistant to President George W. Bush for communications and directed all aspects of public affairs for the National Economic Council and Homeland Security Council. He helped manage and execute the Supreme Court confirmation hearings while working for the Senate Judiciary Committee of Chief Justice John Roberts and Associate Justice Samuel Alito.
Blain resides in California with his wife and three children and enjoys mountain biking and beach time during his days off.
Before joining Team Ditto, Steven was an Account Director at Affect, a B2B communications agency that focused on technology and professional services clients. Prior to Affect, Steven was a Manager in the Corporate and Public Affairs & Crisis Practices at Burson-Marsteller, where he specialized in connecting B2B companies with relevant stakeholders through traditional and digital channels. He was a trusted advisor to clients, providing counsel on a range of issues including litigation, product recalls, thought leadership and executive positioning. He also worked for Robinson Lerer & Montgomery developing and executing crisis communications programs for clients in financial services, healthcare, and technology.
Steven provides clients with strategic insight and guidance for maintaining sound corporate profiles and managing reputational risk. Steven has a diverse communications skill set, having worked in crisis and corporate communications, investor relations, media relations and digital strategy.
Steven holds a double major Bachelor of Arts degree in Political Science and Communications & Media Studies from Fordham University.
John’s experience spans Capitol Hill, political campaigns, his own consulting firm, and
Fortune 500 corporations. He is adept at navigating highly regulated industries and has
a unique understanding of the intersection of communications, public policy, and
business. He previously worked in public relations with companies such as Frontier
Communications, The Weather Channel, CoBank, Praxair, and DISH.
John has a degree in political science from the Catholic University of America in
Washington, D.C. He also earned an M.B.A. in Strategy and Entrepreneurship from the
University of North Carolina at Chapel Hill Kenan-Flagler Business School, where he
currently serves on the alumni council. He lives in the greater New York City area with
his wife, their son, and two dogs – Briggs and Stratton.
Since the early dotcom days, Margaret has been working with companies to translate how technology impacts our everyday lives. With 20 plus years of communications experience at leading public relations agencies, in-house at innovative tech startups, and as a freelance consultant, Margaret has mastered the art and science of PR. She excels at crafting narratives and programs that elevate brands and drive business objectives. Her expertise spans early-stage startups to established brands across consumer and enterprise technology, arts & entertainment, travel/hospitality, and retail industries.
Margaret brings a wealth of knowledge to any communications assignment. Whether it’s fintech, pet-tech or real estate tech, cloud-based translation management or digital marketing platforms, she is well-versed in the industry and the media and influencers who cover it. Her client experience includes Silicon Valley’s original startup HP, premier professional network LinkedIn, ecommerce pioneer Nordstrom.com, outdoor company The North Face, and premium theater format company IMAX.
During her agency career, she worked at top global firms like Weber Shandwick and Ketchum, as well as scrappy tech boutiques (which grew into recognized, respected brands) like NRW and Atomic, where she built the consumer tech practice. After Atomic, Margaret was VP of Communications and PR at a fintech startup acquired by Intuit. As an independent consultant, Margaret provided clients with a full spectrum of communications services: from positioning platforms to compelling social media and content marketing campaigns to securing high-profile speaking opportunities and orchestrating industry, media and public events.
Margaret is a native Texan, who left her small town for the metropolis of Los Angeles. She studied at the University of Southern California Annenberg School for Communication and Journalism, where she earned a bachelor’s degree in Public Relations and Philosophy. At the end of the millennium, she moved to San Francisco to pursue a career in tech PR, and now calls the City by the Bay home.
Prior to Ditto, Kendall worked at Natixis Global Asset Management on the public relations team in Boston where she focused on supporting various PR initiatives for both Natixis and affiliate thought leaders and products. She worked closely with the U.S. and international teams to curated content for press releases, whitepapers and executive articles. While at Natixis, she helped produce content under the Durable Portfolio Construction Research Center and was involved in implementing marketing strategies to promote brand awareness and continuity between international offices.
Kendall holds a Bachelor of Arts degree in International Affairs and Sociology with a minor in Business Administration and Spanish from the University of New Hampshire. She is interested in foreign travel and languages, photography, writing and art.
Before joining the Ditto team, Liz was Director of Media Relations at PR Hacker, a startup PR agency in San Francisco, where she oversaw all client relationships, ranging from multi-billion-dollar giants like Anheuser-Busch to well-funded startups like Postmates and leading blockchain companies like Propy. At PR Hacker, Liz managed, supervised, and scaled the entire accounts team — building systems to improve efficiency, developing editorial and messaging strategy, and mentoring across teams.
Before that, Liz got her start in Moscow, Russia, where she developed strategic English-language communications plans for several prominent Russian startups. She was also a radio personality on Moscow’s expat radio station, as well as a professional translator for Russia’s leading newswire. Liz has a degree in International Relations and a minor in Russian, Eastern European, and Eurasian Studies from Stanford University. She lives in the Bay Area but hails from Kansas and calls Moscow her second home. She loves reading, drinking coffee, and animals (especially cats, but she doesn’t discriminate).
Prior to joining the Ditto team, Caroline was a supervisor at The OutCast Agency, a communications and marketing agency in San Francisco, where she partnered with companies, ranging from early-stage tech start-ups to well-established consumer brands, to develop and implement PR campaigns.
Before that, Caroline got her start at Strauss Media Strategies in DC, a broadcast public relations firm, where she worked with a wide array of cause-related and government clients. She was also a lead booker for the remote radio and TV operation at the Democratic National Convention in 2012.
Caroline has a degree in Government and Politics from the University of Maryland. She lives in the Bay Area but considers herself bicoastal as the East Coast will always feel like home. She loves cooking (and eating), football Sundays (go Cowboys!) and animals.
Prior to joining Ditto, Jake spent five years at MWWPR, serving as an Account Supervisor for the firm’s
Corporate and Crisis Communications practices. In this role, Jake executed successful media relations,
strategic communications and issues management campaigns for clients across a diverse range of
sectors including financial services, transportation, public policy, technology and professional services.
Some top highlights of Jake’s career include launching and sustaining year-round momentum for
Morgan Stanley’s Global Sports & Entertainment Division and supporting Yelp’s corporate reputation
program around the company’s small business advocacy. He also helped guide a top U.S. airline through
a crisis communications campaign and executed a major PR program around the 100th anniversary of
the Armenian Genocide.
Jake got his start in communications serving as a Communications Intern at the headquarters for
President Barack Obama’s re-election Campaign. He graduated with a B.A in Political Science from
Rosie joined Ditto from Edelman Intelligence, the research branch of PR firm Edelman. There, she conducted strategic research in the form of landscape/media audits, focus groups, and online surveys to help provide clients with thought leadership opportunities, benchmark themselves and competitors within their industries, and distill information into guiding insights (e.g., how can a company cultivate an innovative reputation?). At Edelman Intelligence, Rosie worked on projects for a variety of clients, with an emphasis in tech, most notably including Salesforce and Facebook, as well as the California addendum to the Edelman Trust Barometer.
Rosie got her start in political communications in the Sacramento area while completing degrees in Political Science and Psychology from the University of California, Davis. She and her husband currently live in Berkeley, CA. Outside of work, you can find her petting other peoples’ dogs, traveling, trying out new recipes, and re-watching The Office.
Anna joined Ditto from the Portland office of brand elevation agency Matter, where she focused on clients across the enterprise IT, cloud, storage, and cybersecurity spaces. In addition to B2B technology, Anna worked on a variety of consumer accounts including brands in the travel and skincare industries, among others. Throughout her time at Matter, Anna specialized in securing top tier media coverage, developing effective written content and creating smart PR campaigns and strategies on behalf of her clients.
Prior to Matter, Anna worked at Portland-based B2B tech marketing agency McClenahan Bruer (now Publiktek). At McClenahan Bruer, Anna ran social media and influencer relation programs and provided research for client advertising programs.
Anna holds a Bachelor of Arts degree in Public relations from the University of Oregon. As a born and raised Portlander, Anna made the move to Brooklyn and hasn’t looked back. Outside of the nine to five, Anna enjoys traveling, exploring her Clinton Hill neighborhood and pretending she knows a thing or two about wine.
Before joining Ditto, Sam worked at Group SJR as an editorial intern in Manhattan. There he focused on content creation and development for various Fortune 500 clients, while also working with creative teams on social media copy. Before Group SJR he worked two summers as a communications intern for the School of Visual Arts in Manhattan. He was involved in promoting school events like gallery openings and securing coverage for lecture speakers. He also helped develop brand awareness for admissions by spearheading the college’s first Snapchat account.
Sam holds a Bachelor of Arts degree in History from Wesleyan University in Middletown, CT. There he played rugby and was also involved in booking talent for the annual Spring Fling concert. He is a huge sports fan and is interested in fashion, film, and music.
Prior to joining Ditto, Milvian was an account executive at RG Narrative in Manhattan, where she focused on various PR initiatives and content creation for clients in the consumer, lifestyle and higher education space. She was involved in developing brand awareness for NHK WORLD TV, Japan’s sole English-language public broadcaster, by securing media coverage for the network and its selected program personalities.
Milvian holds a bachelor of arts degree in Television/Radio Communications with a minor in Public Relations from Rider University in Lawrenceville, NJ. In her spare time, she runs a pizza Instagram, enjoys traveling and discovering new music.
Yahea joined Ditto from McGrath/Power PR, where he worked primarily in media and analyst relations, serving wireless telecommunications and datacenter technology companies. Prior to M/P, he was at 5WPR in New York, where he helped develop and execute media strategies under its corporate and technology practice, serving clients in industries ranging from consumer IoT and video game entertainment to martech and online financial services.
Yahea started his career as a reporter covering institutional investments in real estate at Crittenden Research in Novato, CA, after earning his B.S. from Pacific Union College, where he majored in PR/journalism. His first role in public relations was as PR manager at Solidoodle, a Brooklyn-based 3D printer startup, where he once successfully printed a coaster. Yahea currently lives in Oakland, CA, with a betta fish who has no name.
Prior to joining Ditto, Tiwanna was a social & digital strategies intern with WE Communications, where she worked closely with the social and digital strategies team to develop and execute on strategy, social content recommendations and paid plans. Tiwanna also supported the Brother account, a leading provider of office equipment technology and document management solutions, on B2B and B2C initiatives along with social media.
Tiwanna earned a Bachelor of Arts degree in Journalism: Public Relations and a minor in Business Administration from the University of Oregon’s School of Journalism and Communication in Eugene, OR where she also served as an account executive for Allen Hall Public Relations, a nationally accredited student-run PR firm.
As a born and raised Oregonian, Tiwanna made the move to New York just one day after graduating and immediately hit the ground running. Outside of work, you can find Tiwanna exploring NYC with friends, eating delicious food (and desserts) or deciding which Netflix original to binge-watch next.
Prior to working at Ditto, Hannah worked in the House of Representatives as a staff assistant on the Committee on Transportation and Infrastructure. Hannah arranged hearings and meetings, serving as a first point of contact between member’s offices and the Committee. Hannah assisted with research and writing policy briefs.
Hannah graduated from the University of Pennsylvania with a double major in Political Science and Classical Studies. Hannah was a writer for the Daily Pennsylvanian and 34th Street Magazine.
In her free time, Hannah enjoys playing tennis, cooking extravagant meals and reading as much as possible.
NATALIA TSURIKOVA DITTO
Natalia joined Ditto from Copia Interactive, an ed-tech startup, where she fostered and maintained strategic corporate and educational partnerships to include The Blaze and the Delilah digital book club verticals. She has 6 years of experience working in the communications field both in-house and at agencies to include Rubenstein Associates and Tractenberg & Co. She has worked with a range of lifestyle and non-profit clients to include Amazon.com, Cartier’s CSR initiatives, Diesel Fragrances, Harry Slatkin, St. Jude Children’s Research Hospital, and The Doe Fund.
Natalia graduated from Drexel University with a BA in Corporate Communication and Business Administration. She lives in Williamsburg with her husband and her dog Loki. In her spare time, she enjoys traveling the world, photography, live music, and spending time with family and friends.
Lisa is a highly skilled public relations professional who focuses on developing and driving PR programs for companies that range in size, from start-up to public. She specializes in planning, messaging, writing and media relations for b2b and b2c technology companies. She has driven several large-scale PR campaigns for companies that include: About.com/New York Times Company, Fusion-io, Lookout Mobile Security and Wickr. Lisa has a degree in Journalism from Temple University.
redBlazer has more than a decade of experience working for Fortune 100 companies. Most recently managing the digital presence of Samsung Electronics. While working at large tech companies, Chris Rice (President and CEO of redBlazer), noticed that teams of people worked on every digital detail which led to some of the highest trafficked websites in the industry.
What he also noticed was that many small businesses or startups that were trying to break into the industry did not have the resources or know how to enhance their digital presence. redBlazer set out to rectify this problem by using a client focused approach to truly understand the business and how to represent that passion in an ever-growing and ever-changing digital landscape. Clients can remain focused on the day-to- day operations and strategic thinking needed to grow, while redBlazer focusing on the digital needs in order to keep up.
They specialize in many digital areas: complete website redesigns, copywriting, photography, website management, search engine optimization (SEO), search engine marketing (SEM), product launches, campaign launches, and advertising campaigns.