Ditto was founded in Brooklyn over six years ago under a simple notion: We get you media coverage that helps your business. What started in a coffee shop expanded to a co-working space and eventually into an actual, real office! And now, with a team of full-time, senior level PR professionals, Ditto Brooklyn delivers impactful, month-over-month results for a range of industries doing everything from speaking engagements to media relations to content creation.
We always had clients in San Francisco, so we figured we’d bring some East Coast attitude and hustle to the West Coast – where some of our competitors have grown too big and lost their touch. Just under a year old, Ditto West has become one of the top PR firms in the Bay Area. We value relationships, we help clients solve problems and most importantly – we work harder and smarter than anyone else to get you results.
According to Trey, the PR Industry is broken, and he started Ditto as an anti-PR firm that puts clients first, results ahead of billable hours, only proposes work his team can succeed at and empowers his staff to be the best PR people in the industry.
Trey’s unique background as a reporter and a political communications operative put him in a position to be one of the top PR people in the industry. He started his career as the sports editor of his college newspaper and went on to be a freelancer for the Associated Press. That quickly transitioned into a full-time job at the AP in Dallas, where at the age of 21 he was being published across the country.
Trey moved into political communications, working with the Governor of Texas and other statewide elected officials, as a Deputy Communications Director and Spanish Spokesperson (Yes, Trey is fluent in Spanish). Leaving Austin, Trey moved to Washington D.C. and became the Communications Director for a U.S. Congressman, who was the most televised Congressman during Trey’s stint. Trey went on to become the deputy press secretary for U.S. Education Secretary Margaret Spellings, handling local and national media and external relations on K-12 and higher education issues.
Moving to New York City in 2007, Trey quickly became trusted communications counsel to Fortune 100 companies, celebrities and film festivals, tech start-ups and entrepreneurs and companies looking to elevate their awareness Inside-the-Beltway. Clients included TIME 100, Nelson Mandela, Oliver Stone, Lionsgate Films, Roadside Attractions, Tribeca Film Festival, the documentaries I.O.U.S.A. and American Made Movie, the Peter G. Peterson Foundation, Former U.S. Comptroller General David Walker, Bank of America, Deloitte, The Hartford, Microsoft, Intrepid Fallen Heroes Fund and Natixis Global Asset Management – to name a few. From providing strategic communications counsel to implementing communications campaigns, Trey created a following of clients who appreciated the fact that he understood their communications needs and delivered the results he promised.
Simply put, Trey started Ditto based on what he didn’t like about PR, and has created a company where colleagues collaborate and work together and clients and results are put first.
When he’s not at the office, he’s at home in Brooklyn with his wife Natalia and their tiny, adorable dog, Loki. Or you may find him playing soccer (and trying not to get hurt) or traveling as much as possible before…the next stage of his family life soon happens.
As a leading expert in corporate affairs and crisis communications, Mr. Rethmeier has spent over 17 years as a trusted advisor to many corporations and C-suite executives, private companies, coalitions and public officials with a talent in developing communication and marketing strategies to drive value and visibility while mitigating complex, high-risk situations during times of crises.
Blain has extensive experience in the White House, federal agencies and Capitol Hill, regulated industries and association management. Most recently, Blain was called upon to help lead the Senate confirmation process for General John Kelly who was sworn into office as Secretary of Homeland Security and now serves as chief of staff to the White House.
Before opening Ditto’s West Coast office, Blain was the Managing Director for Edelman’s Western Region crisis and risk practice and the firm’s lead for their Los Angeles corporate practice. Blain has also served in senior communication roles for the American Insurance Association and the U.S. Travel Association.
Mr. Rethmeier earlier served as special assistant to President George W. Bush for communications and directed all aspects of public affairs for the National Economic Council and Homeland Security Council. He helped manage and execute the Supreme Court confirmation hearings while working for the Senate Judiciary Committee of Chief Justice John Roberts and Associate Justice Samuel Alito.
Blain resides in California with his wife and three children and enjoys mountain biking and beach time during his days off.
Before joining Team Ditto, Steven was an Account Director at Affect, a B2B communications agency that focused on technology and professional services clients. Prior to Affect, Steven was a Manager in the Corporate and Public Affairs & Crisis Practices at Burson-Marsteller, where he specialized in connecting B2B companies with relevant stakeholders through traditional and digital channels. He was a trusted advisor to clients, providing counsel on a range of issues including litigation, product recalls, thought leadership and executive positioning. He also worked for Robinson Lerer & Montgomery developing and executing crisis communications programs for clients in financial services, healthcare, and technology.
Steven provides clients with strategic insight and guidance for maintaining sound corporate profiles and managing reputational risk. Steven has a diverse communications skill set, having worked in crisis and corporate communications, investor relations, media relations and digital strategy.
Steven holds a double major Bachelor of Arts degree in Political Science and Communications & Media Studies from Fordham University.
Kris Kitto has a wide-ranging background in strategic communications and journalism. He spent nearly a decade in Washington, D.C., covering Congress, the White House, federal agencies and national politics for The Hill and other news organizations. Kris also reported on Latin America while at the Associated Press’s Buenos Aires bureau and as a freelance journalist.
Most recently Kris was a director in SHIFT Communications’ San Francisco office, leading cyber security, marketing technology, financial technology and cryptocurrency account teams. Throughout his agency tenure, he has worked with clients ranging from Starbucks to HBO, Kaiser Permanente, the Colorado Symphony, First Interstate Bank, the U.S. Anti-Doping Agency and Webroot.
Kris has deep expertise in crisis communications and issues management as both a journalist and a communications consultant. He has written on and helped clients navigate a wide breadth of issues, including social media scandals, personal crises, child abuse, libel lawsuits, data breaches, legal marijuana policy, federal financial regulations and beyond.
Kris is committed to compelling storytelling. He is motivated by the chance to connect people to each other, a cause, an issue or an organization — using universal human experiences and feelings. Early in his career, that took the form of narrative journalism, but today Kris likes using social media, photos, video, infographics and other platforms along with the written word to continue telling stories that resonate.
Kris, a Colorado native, holds a bachelor’s degree in communication studies from Northwestern University and a master’s degree from Northwestern’s Medill School of Journalism.
Before joining the Ditto team, Ali was a director at FortyThree PR, a consumer technology agency in Santa Cruz, California where she developed and led various PR initiatives for both B2B and B2C clients. Prior to FortyThree, Ali worked at Edelman in the Silicon Valley for years where she focused on consumer technology and design on the Adobe and Pantone accounts.
Ali has been in the public relations industry for years working on various PR and social media campaigns, reaching out to press, securing desk side meetings and coverage, working on contributed articles, spearheading surveys and handling events, awards, and speaking opportunities. As a native Californian, she loves spending time at the beach and hiking as well as travel, art and anything that has to do with live music. Ali has a bachelor’s degree in Marketing from Santa Clara University.
Before joining the Ditto team, Liz was Director of Media Relations at PR Hacker, a startup PR agency in San Francisco, where she oversaw all client relationships, ranging from multi-billion-dollar giants like Anheuser-Busch to well-funded startups like Postmates and leading blockchain companies like Propy. At PR Hacker, Liz managed, supervised, and scaled the entire accounts team — building systems to improve efficiency, developing editorial and messaging strategy, and mentoring across teams.
Before that, Liz got her start in Moscow, Russia, where she developed strategic English-language communications plans for several prominent Russian startups. She was also a radio personality on Moscow’s expat radio station, as well as a professional translator for Russia’s leading newswire. Liz has a degree in International Relations and a minor in Russian, Eastern European, and Eurasian Studies from Stanford University. She lives in the Bay Area but hails from Kansas and calls Moscow her second home. She loves reading, drinking coffee, and animals (especially cats, but she doesn’t discriminate).
Prior to Ditto, Kendall worked at Natixis Global Asset Management on the public relations team in Boston where she focused on supporting various PR initiatives for both Natixis and affiliate thought leaders and products. She worked closely with the U.S. and international teams to curated content for press releases, whitepapers and executive articles. While at Natixis, she helped produce content under the Durable Portfolio Construction Research Center and was involved in implementing marketing strategies to promote brand awareness and continuity between international offices.
Kendall holds a Bachelor of Arts degree in International Affairs and Sociology with a minor in Business Administration and Spanish from the University of New Hampshire. She is interested in foreign travel and languages, photography, writing and art.
Prior to joining the Ditto team, Caroline was a supervisor at The OutCast Agency, a communications and marketing agency in San Francisco, where she partnered with companies, ranging from early-stage tech start-ups to well-established consumer brands, to develop and implement PR campaigns.
Before that, Caroline got her start at Strauss Media Strategies in DC, a broadcast public relations firm, where she worked with a wide array of cause-related and government clients. She was also a lead booker for the remote radio and TV operation at the Democratic National Convention in 2012.
Caroline has a degree in Government and Politics from the University of Maryland. She lives in the Bay Area but considers herself bicoastal as the East Coast will always feel like home. She loves cooking (and eating), football Sundays (go Cowboys!) and animals.
Rosie joined Ditto from Edelman Intelligence, the research branch of PR firm Edelman. There, she conducted strategic research in the form of landscape/media audits, focus groups, and online surveys to help provide clients with thought leadership opportunities, benchmark themselves and competitors within their industries, and distill information into guiding insights (e.g., how can a company cultivate an innovative reputation?). At Edelman Intelligence, Rosie worked on projects for a variety of clients, with an emphasis in tech, most notably including Salesforce and Facebook, as well as the California addendum to the Edelman Trust Barometer.
Rosie got her start in political communications in the Sacramento area while completing degrees in Political Science and Psychology from the University of California, Davis. She and her husband currently live in Berkeley, CA. Outside of work, you can find her petting other peoples’ dogs, traveling, trying out new recipes, and re-watching The Office.
Prior to joining Ditto, Milvian was an account executive at RG Narrative in Manhattan, where she focused on various PR initiatives and content creation for clients in the consumer, lifestyle and higher education space. She was involved in developing brand awareness for NHK WORLD TV, Japan’s sole English-language public broadcaster, by securing media coverage for the network and its selected program personalities.
Milvian holds a bachelor of arts degree in Television/Radio Communications with a minor in Public Relations from Rider University in Lawrenceville, NJ. In her spare time, she runs a pizza Instagram, enjoys traveling and discovering new music.
Before joining Ditto, Sam worked at Group SJR as an editorial intern in Manhattan. There he focused on content creation and development for various Fortune 500 clients, while also working with creative teams on social media copy. Before Group SJR he worked two summers as a communications intern for the School of Visual Arts in Manhattan. He was involved in promoting school events like gallery openings and securing coverage for lecture speakers. He also helped develop brand awareness for admissions by spearheading the college’s first Snapchat account.
Sam holds a Bachelor of Arts degree in History from Wesleyan University in Middletown, CT. There he played rugby and was also involved in booking talent for the annual Spring Fling concert. He is a huge sports fan and is interested in fashion, film, and music.
Kevin is a skilled Software Engineer who has professional experience working for both large corporations as well as start-ups. He started his career at Citigroup, where he worked on front-end development focused projects to include Citi Briefcase. Addressing the company’s changing regulatory needs, Kevin developed an internal Dropbox for Citi. He went on to head up mobile web development at Distractive Media.
Kevin graduated California Polytechnic State University with a B.S. in Computer Science. In his spare time, he enjoys traveling, going to the beach, or hitting the slopes. He’s a fan of music and regularly attends music festivals. Kevin currently resides in California.
NATALIA TSURIKOVA DITTO
Natalia joined Ditto from Copia Interactive LLC, an ed-tech startup, where she fostered and implemented strategic corporate and educational partnerships to include The Blaze and the Delilah digital book club verticals. She has 6 years of experience working in the communications field both in-house and at agencies to include Rubenstein Associates and Tractenberg & Co. She has worked with a range of lifestyle and non-profit clients to include Amazon.com, Cartier’s CSR initiatives, Diesel Fragrances, Harry Slatkin, St. Jude Children’s Research Hospital, and The Doe Fund. Natalia graduated from Drexel University with a BA in Corporate Communication and Business Administration.
Natalia lives in Williamsburg with her husband and her dog Loki. In her spare time, she enjoys traveling the world, photography, live music & and DJ school, and spending time with family and friends.
Lisa is a highly skilled public relations professional who focuses on developing and driving PR programs for companies that range in size, from start-up to public. She specializes in planning, messaging, writing and media relations for b2b and b2c technology companies. She has driven several large-scale PR campaigns for companies that include: About.com/New York Times Company, Fusion-io, Lookout Mobile Security and Wickr. Lisa has a degree in Journalism from Temple University.
Austin offers over 25 years global brand storytelling experience in public relations, advertising, and marketing. He served on the communications team when Eric Schmidt became CEO of Novell, led public relations for Blue Coat Systems highly successful IPO, led the technology practice for Fleishman Hillard, AU and created an influencer campaign that led to the sale of Tivoli to IBM. Recently he served as a content creator for the relaunch of the Basiq and Loan Dolphin websites.
When not leading strategic communications programs he can be found road cycling, skiing or acting/directing/producing theatre in San Francisco and around the Bay Area.
redBlazer has more than a decade of experience working for Fortune 100 companies. Most recently managing the digital presence of Samsung Electronics. While working at large tech companies, Chris Rice (President and CEO of redBlazer), noticed that teams of people worked on every digital detail which led to some of the highest trafficked websites in the industry.
What he also noticed was that many small businesses or startups that were trying to break into the industry did not have the resources or know how to enhance their digital presence. redBlazer set out to rectify this problem by using a client focused approach to truly understand the business and how to represent that passion in an ever-growing and ever-changing digital landscape. Clients can remain focused on the day-to- day operations and strategic thinking needed to grow, while redBlazer focusing on the digital needs in order to keep up.
They specialize in many digital areas: complete website redesigns, copywriting, photography, website management, search engine optimization (SEO), search engine marketing (SEM), product launches, campaign launches, and advertising campaigns.