Elevating Company Culture

Client:

The VIA Agency is a creative advertising firm located in Portland, ME. The agency has introduced several new campaigns for its clients over the past year as well as added Golden Corral and Three Olives to its diverse body of work.

Background:

In 2014, Ditto Public Affairs started working with the VIA Agency. VIA had worked with other public relations firms in the past but weren’t impressed with results and also felt the PR firm had them doing all the work.

Given Team Ditto’s success working with advertising firms and expansive media relations work, VIA hired us to highlight clients work, expand their thought leadership in specific verticals and expand awareness around their culture to attract new employees.

Opportunities:

Many opportunities revolved around promoting VIA’s campaign work. For Three Olives, the agency implemented a video-first campaign, which was later followed by the actual commercial to attract music fans (it featured a cover of “Werewolves of London” by YouTube star Masha). This pitch resulted in New York Times coverage as well as countless other outlets.

VIA not only brings top-notch work to each of its clients, but it also has become know as an agency with great culture.  Team Ditto was able to pitch the culture of VIA to leading industry publications, leading to an AdWeek portrait feature highlighting some of the very innovative ways employees are kept engaged at work, while spurring creativity.  Similar stories on VIA culture have appeared in Fast Company (2).

VIA also provides poignant and bold point of view on a wide variety of topics. Executives from the agency have spoken on Beats, Super Bowl, celebrity spokespeople and Dodd-Frank. Last year when World Cup fever was taking over America, Greg Smith, Chief Creative Officer offered provocative commentary on the sporting event that had him featured on the Fox Business Network, International Business Times and AdWeek (infographic).

Results:

For each of those campaigns, we secured hits in outlets such as The New York Times. Fast Company, AdWeek, Advertising Age –to list just a few. The VIA Agency was and still is able to use these successes to secure new business for 2015 and beyond.